528 — Love-spreading premium ice products. Set out to build a brand universe that playfully illustrates this invisible hint of 528 Hz, the love frequency.
The products of 528 hold a secret ingredient - not visible but all the more present. They all are infused with the magic power of 528 Hz, aka the love frequency. So fill your glass, freshen up, and feel your heart, once more, overflowing with a whole lotta love.
Ice may be cold, but this ice producer has a warm heart. The water they use in their premium ice products is infused with… love (528 Hz, the love frequency). A beautiful story we were eager to bring to life. Direction: a simple name, fresh style, and an ambassador who is strict but utterly lovable.
528, the number of love. This simple name refers to the cherished hertz frequency, which, according to some, goes straight to the heart. We mixed this vibration with a bold colour palette: basic black, freezing silver, snow white, water blue, loving red, and above all—Lila Love. The latter is also the name of the brand persona: the Love Director and Life Enthusiast at 528.
Her mission? To spread love through ice. Love for oneself, for others, for the world around us, and for the miracle of life on Earth. You’ll find her in her Love Lab, testing the ice to ensure it meets the highest quality and love standards. Because 528 does more than make premium ice; it also spreads love by supporting good causes with every bag sold.
