Beeuwsaert Construct — A visual identity to stand out in a functional industry, that reflects strength, ambition, and lasting impact.
We built their identity as strong as the buildings they create, with a vision as bold as the rhino.
The rhino became a central figure in their visual identity, placed on high-visibility construction containers.
For Beeuwsaert Construct, the goal was clear: stand out in the industrial and agricultural construction market. The challenge was to create a visual identity that would capture attention in a sector known for its practicality and functionality. The client’s vision focused on the elements of strength, growth, and innovation. Our task was to develop a style that would make Beeuwsaert impossible to miss—whether on the site of a construction project, in marketing materials, or in the minds of potential clients.
To do this, we decided on a powerful combination of blue and the symbol of the rhino. The colour blue became synonymous with Beeuwsaert—appearing everywhere, from cranes to pens, and even on large, bold signage. The rhino, a symbol of strength and determination, was chosen as the company’s mascot, proudly displayed atop construction containers at prominent sites. The branding needed to communicate the company's values: growth, innovation, and a strong, reliable presence.
We embraced a striking blue as the defining colour for Beeuwsaert’s identity, ensuring it stood out in every aspect of the business, from machinery to stationery. The B, which represents the core of Beeuwsaert’s name and values, was integrated as a prominent symbol. But it was the addition of the rhino that truly made the branding unique and memorable.
The rhino became a central figure in their visual identity, placed on high-visibility construction containers at various locations, making it an unmistakable part of their branding. This symbol of power and resilience is a perfect reflection of the company’s commitment to building strong, sustainable industrial and agricultural structures.
The blue colour ties everything together, reinforcing the company’s consistent and bold presence. Whether a customer orders a crane or a pen, they can be sure that Beeuwsaert’s branding will be unmistakable. This cohesive approach to branding ensures Beeuwsaert stands as a reference in the prefab construction industry—distinct, reliable, and forward-thinking.
