We are looking for a Brand Strategist with a strong passion for brands and a curiosity for new and ambitious projects.

Are you a creative thinker who knows how to bring brands to life and shape or sharpen brand strategies for clients? Then we might be a great match.

You work in a context where ambitious clients, diverse markets and international stakeholders come together. You move confidently between strategy, creativity and business.

Your role

You are a driving force behind strong, clear brand strategies that create real impact across markets and cultures.

You conduct in-depth research and interview key stakeholders to gain deep insight into brand challenges and opportunities
You design and facilitate workshops that inspire and lead to concrete outcomes
You translate insights into strategic advice that convinces and works in practice
You develop distinctive baselines, sharp positioning statements and creative strategies that set brands apart
You write powerful and inspiring brand narratives that resonate across channels and markets
You brief creative teams and safeguard the strategic direction throughout the development of brand identities
You engage and guide both B2C and B2B clients throughout the entire trajectory
You present strategies and recommendations with confidence, in boardrooms as well as to larger audiences, up to C-level
You step forward as a thought leader through keynotes, talks and presentations
Together with account managers, creative directors and fellow strategists, you ensure projects stay on track in terms of quality, timing and budget

Your profile

As a Brand Strategist, you lay the foundation for brands that stand out and make a difference. Through thorough research and analysis, you develop propositions that redefine brands and strengthen their relevance.

As a senior consultant, you understand your clients’ business challenges and translate them into impactful brand strategies. You guide clients in making well-considered decisions around brand proposition, brand foundations and brand architecture.

You have a clear vision on the future of brands and actively follow how technology, culture and creativity influence the field. You think critically about the role of AI within brand strategy and see it as a strategic tool, not a shortcut.

You are both analytical and empathetic. You quickly connect insights and turn them into a compelling narrative, while feeling comfortable in environments where different cultures and perspectives come together. You act with integrity and conviction.

You hold an academic Master’s degree and have at least seven years of experience in brand, communication or creative strategy. You communicate clearly and persuasively, both in writing and verbally, and enjoy speaking in front of groups to share ideas and inspire others.

You are proactive and organised, guiding projects from idea to execution and taking responsibility for the bigger picture. Ambition and ownership drive you to get the best out of yourself, your projects and your clients.

Your skills

Native-level Dutch and fluent in English and French, both written and spoken
Strong presentation skills and experience speaking to groups and on stage
Excellent writing skills, from strategic documents to sharp conceptual work
Creative and strategic thinking, with a strong sense of context and nuance
Strong analytical skills and the ability to substantiate strategic choices
Critical and curious mindset, always asking the right questions and challenging assumptions
Visionary outlook with a strong awareness of trends, markets and the future of brands
Hands-on experience working with AI tools within the strategic process, from research and analysis to concept development, positioning and storytelling

What We Offer

A creative and inspiring work environment with a warm, collaborative team
Room for initiative, growth and ownership
Full-time permanent contract
Company car
ALAN health insurance
Annual personal training budget
Regular creative events and inspirational talks