Goodmeat — Quality since 1907. Premium meats, now represented by a premium brand.
Thanks to strong relationships with farmers worldwide, Goodmeat ensures consistent quality. Beef, lamb, veal, and pork are prepared and packaged according to the highest standards.
Goodmeat, a family business with over 100 years of experience in selecting, importing, and portioning quality meats, needed a modern and distinctive graphic style to fully claim the premium position in their market. The company’s family-driven and personal character presented a unique opportunity for inspiring storytelling.
To establish Goodmeat as a premium brand, we started from a modern graphic style that sets the company apart from its competitors. Simple and recognisable logo comes together with graphic patterns referencing tiles, a nostalgic and characteristic element of traditional butcheries. Soft grey tones combined with accent colours create the perfect backdrop for rich, meat-toned red.
Goodmeat has yet to fully establish itself as a premium brand. That’s why we are giving the baseline 'Delivering the finest meat' a prominent role across platforms. Combined with the new graphic style and high-quality product photography, Goodmeat is bound to stand out as a mark of excellence.
The brand’s family-driven and personal character deserves inspiring storytelling that highlights its heritage. Personal stories, paired with archive photography and bespoke videos strengthen brand's connections with customers and future employees.
