Grubau — Work stone like a pro. Making bold simplicity work in branding and architecture for a leader in quality stone processing tools.
Grubau shapes stone with precision, builds trust with simplicity, and carves out a legacy that stands the test of time.
Grubau, a family business and market leader in high-quality tools for stone processing, keeps things as simple as possible. They support stonemasons with clear explanations and a straightforward approach. With new branding and building on the horizon, we kept this no-nonsense attitude in mind during the creative process, seeking identity that was simple, recognisable, and applicable to the upcoming architecture.
The market leader in the highest quality and most innovative tools for stone processing must be more than just an established name. That’s why we sought a distinctive brand asset that encompasses the activities of both Grubau and Grutec (their own brand).
A circle, the simplest shape on earth and also the shape of a circular saw (a well-known tool in this segment), turned out to be a fitting choice. Thanks to consequent repetition, it ensures recognisability and allows the building to stand out among grey industrial structures. The vibrant blue is a colour already claimed by Grubau, now taken to the next level of importance.
