Pergo — Floors for real life. Combining Scandinavian design with honest storytelling, tactile visuals, and a grounded, human tone of voice.
Today, Pergo aims to be the benchmark in Scandinavian functional design — without shortcuts, and without compromise.
Pergo doesn’t sell flooring. Pergo sells a feeling — of strength, style and Scandinavian clarity. As the inventor of laminate flooring, their heritage is unmatched.
But how do you translate decades of innovation into a brand that feels alive, grounded and utterly real? The challenge was to bring realness to the forefront. Not just in product performance — though they’ve got that in spades — but in how people experience and connect with the brand.
Real people, real stories, real design. No filters. No fakery. No fluff.
We positioned Pergo as a brand that celebrates life as it is — messy, joyful, unpredictable, but always worth it.
The visual identity blends raw Scandinavian aesthetics with high-impact lifestyle imagery that captures real people in real homes.
A focus on texture and tactility. Honest, warm copywriting. A down-to-earth tone with room for attitude. Design that balances boldness with clean, functional elegance.
Pergo isn’t precious. It’s practical beauty, meant to be lived on — whether that means rainy boots, zooming toddlers, or late-night wine spills.
Because at the end of the day, it’s not just about flooring. It’s about making space for real life.
