Publima — Lights up your brand. Uniting their diverse offer under one striking brand and spatial experience that leaves a lasting impression.

With a vast and varied offer, Publima serves everyone from local retailers to major national brands. But how do you unify that diversity under one powerful identity? The challenge was to create a contemporary, premium brand image that communicates Publima’s national presence — clearly, confidently, and creatively.

On top of that, we were tasked with designing their new headquarters from scratch. Just like their light signage, the building itself had to stand out. The goal? To ensure that once you’ve stepped inside Publima, you’ll never forget the experience.

We designed a bold new identity for Publima, centred on the iconic ‘P’ — a letter given real depth, both literally and conceptually. Just like Publima brings flat logos to life in 3D, their new brand brings substance and style to the forefront. The ‘P’ is dynamic, visible and elegant — reflecting not only the visual impact of light signage, but also the strategic thinking behind each project. Every design element considers the architectural context of the space, combining aesthetics with precision.

This bold brand identity was brought to life in their newly designed building. Upon arrival, visitors check in via a curious, futuristic panel. Once inside, they follow a narrow, maze-like corridor — playful and slightly mysterious — before being fully immersed in a world of colour and light. It’s a spatial experience that mirrors what Publima does best: creating visibility that sticks.