The Veneer — by Decospan. Committed to preserving and enhancing the beauty and functionality of wood veneer, a timeless material that adds warmth, elegance, and craftsmanship to any space.
Wood is an exclusive natural product which reflects true genuity in a world of imitation.
The challenge for Decospan was to inspire and educate the market on the unique qualities of wood veneer while emphasizing the craftsmanship that goes into creating high-quality veneer products. As the industry faces many imitations of this natural material, Decospan needed to distinguish itself as the true guardian of the art of wood veneer, showcasing its value, authenticity, and lasting appeal in interior design. The goal was to elevate the brand's presence in high-end design projects and position it as a leader in innovation, craftsmanship, and the natural beauty of wood.
We focused on Decospan's legacy of expertise and the timeless appeal of wood veneer, creating a high-end, refined visual identity that communicates its craftsmanship and exclusivity. The branding was built around a narrative that celebrated the evolution of wood and its essential role in shaping civilizations. Through digital content, photography, and strategic storytelling, we created a powerful visual narrative that connects Decospan’s products with innovation, luxury, and timeless design. We also developed The Veneer Magazine, a publication that celebrates the beauty and versatility of wood veneer, sharing in-depth knowledge and insights from architects, designers, and artists. This magazine serves as both an educational tool and an aspirational reference for those looking to incorporate wood veneer into their projects.
The branding reflects Decospan’s commitment to quality, with sleek and sophisticated imagery that highlights the natural beauty of wood. The space design—whether online or physical—was tailored to reflect the high-end nature of Decospan’s products, focusing on showcasing wood veneer in premium architectural projects. We also organized a photoshoot in NYC to capture the dynamic and high-end appeal of the brand in real-world applications. Additionally, The Veneer House became a showcase space where the elegance and versatility of wood veneer are fully realized.
