Novaya — Capturing image poetry in motion.
This thoroughly modern, refreshing brand imagery consists of three core elements: bespoke gradients (also in combination with customised typography), conceptual portraits, and still-life product representations.
The series of captivating portraits were manually crafted at our studio during a photoshoot that brought together artistry and technical skills at their finest. The unique play of flare, colour, and blur refers to the state of hypnagogia, a transitional phase between wakefulness and sleep.
3D modelling combined with the characteristic Novaya gradient is what we opted for in terms of conceptual product photography. Foam shapes are balanced in abstract, eye-pleasing compositions that draw upon the cliché images of balanced stones (connoting peace), here translated into a novel, refreshing depiction of an otherwise cumbersome, technical material.
