Branding

Understanding as much as possible about your brand and defining its core in strategy are the first steps towards a brand concept that is both holistic and precise. Because, after all, it’s a sum of all details that makes a difference: from something as defining as the name to something as subtle as the scent in your space.

Visual identity is the primary way for the brand to mark its presence in the world. We design distinctive yet flexible visual systems that stick. From logos to graphic elements, photography, motion and 3D design, a unique visual language emerges that becomes the basis for distinction, allowing your brand to embed itself in the minds of customers and support their buying decisions.

• Logo

  A logo is the heart of a brand's visual identity. We design unique marks which combine simplicity with that x-factor, making them easily recognisable across digital and physical spaces.

• Graphic system

  A strong, modern brand should be more than just a set of basic assets. To make sure it stands the test of time and doesn’t limit those who work with it, we build scalable, cohesive design frameworks that include typography, color palettes, motion, iconography and patterns. This ensures richness and consistency across all communications while keeping the brand adaptable.

• Photography & video

  Never underestimate the power of a visual. Dedicated to maximum quality, we create bespoke photos and videos in our in-house studio, from art direction to execution. Custom image banks. POS materials. Campaign visuals. Social media imagery. Whatever the need, we let every image tell a story, reinforce brand identity and engage.

• Motion

  A well-crafted motion system can really boost digital experiences, improve storytelling and create a fresh and dynamic brand presence. We add this depth to the brand with animated logos, engaging motion graphics and sharp visual stories. One of the most impactful and satisfying ways of bringing a brand identity to life.

• 3D

  Three-dimensional design adds a whole new layer to a brand’s visual impact, making the impossible look hyperreal. Our passionate designers create 3D brand elements, product renderings and immersive experiences with razor-sharp precision, helping your brand stand out in the sea of sameness. What’s more impactful than bold, original visuals that stimulate the imagination?

Words shape how people experience your brand. We develop verbal identities that define its language, messaging and tone of voice. From naming and copywriting to full verbal systems, we make sure every message is clear, consistent and unmistakably you.

• Naming and baseline

  What makes a name good? The art of naming is as precise as it is elusive. We take time to thoughtfully build this key brand asset, backed by strategy and testing. Our names and taglines capture the brand's essence, differentiate it in the market and stand the test of time. Including legal and cross-cultural checks.

• Verbal system

  As a part of the brand system, we develop a creative messaging framework that reinforces your brand’s personality and values. From powerful one-liners to functional descriptors, the goal is to give the brand its own, recognisable style.

• Tone of voice

  Tone of voice plays an essential role in brand expression and perception. We define a tone that reflects brand personality: bold, friendly, sophisticated, authoritative… Thanks to a combination of different linguistic parameters, the verbal expression of the brand will feel unique yet flexible,  adapting the tone to specific channels. All defined in guidelines ready to use by anyone who writes for the brand.

• Copywriting

  Words have the power to inspire, persuade and build connections. Keeping this in mind, we craft compelling, strategic copy that captures your brand’s voice and drives engagement across websites, campaigns, packaging and beyond.

Leveraging sound as a powerful brand asset, we craft sonic identities that express your brand through music, voice and sound design. We work with studio professionals also specialized in branding to ensure that these two expertises converge in tunes that stick. Think of jingles, podcast intros and tones, voice assistance, audio interfaces, bespoke music for videos or elaborate brand scores: anything that your brand may need to speak and sound like itself, even when words aren’t present.

• Sound Design

  Sound influences how people feel and interact with your brand. We design tailored sound elements that complement your visual identity and elevate user experience. Every tone, click and cue is shaped with purpose.

• Audio Logo

  A well-composed audio logo leaves a lasting impression. The signature soundmarks we develop distill your brand into a few powerful notes: catchy and instantly recognizable.

How can space embody a brand? For us, it’s all about the feeling evoked by orchestrating every material, rhythm and spatial cue. From retail and work environments to events and activations, our physical experiences reflect your brand's identity and invite people to its universe.

• Retail design

  Retail is where a consumer brand meets the audience in real life. We design retail spaces that engage the senses and drive connection through thoughtful storytelling, flow and material use, making for extraordinary shopping experiences.

• Office spaces

  The workplace is a reflection of the company culture, which is why we thoughtfully design office environments that embody brand values, support their people and make a workday worth spending in them. We cover the whole picture, from spatial planning to branded details.

• Hospitality

  We believe hospitality spaces should both invite and impress. Hotels, restaurants, or experience-driven concepts are places where people escape the ordinary, and we aim to deliver just that—creating lasting memories that stay with guests long after they’ve left.

• Events

  Events are a unique opportunity to fully engage people with your brand, especially in the B2B context. How should your business show up at events? Whether it’s an exhibition stand, a trade show, or a showroom, we aim at sparking curiosity and inviting authentic interactions, always in line with the brand essence.

• Signage

  Signage is more than wayfinding. When done right, it can become an impactful and interactive part of the brand identity. If you’re looking for signage systems that are both functional and expressive, we know exactly how to approach this for a clear, consistent outcome, seamlessly integrated into your space.

• Objects

  Branded objects help bring the abstract brand universe into the material world. Our custom furniture, fixtures and branded touchpoints are intentional, practical and reflect the brand identity in a meaningful way.

A name defines the first impression. So, how do you create a name that is strategic, evokes the right emotions and associations and remains timeless? While this is never the exact science, we have the methods up our sleeve to help you explore the spectrum of possibilities and find the word(s) that capture the essence and set the brand apart.

You think about branding, you imagine a brandbook. This holy grail of a document is where everything comes together to guide and support anyone who brings a brand to life, from designers to marketeers and copywriters. The guidelines we create have one goal: they should be used. That requires clarity, accuracy and enough flexibility that allows people to stay creative. All available online, so that the team can consult the most recent guidelines and download up-to-date assets.

The brand people buy or do business with is not the same brand people work for (although they are closely connected). To make sure you attract, recruit and retain the right people who fit the company culture, you need a streamlined approach that goes beyond the brand strategy. Based on it, we help you make that additional step to thoughtfully shape an employer brand which positions your business towards current and future employees.

At the core of successful brand interactions lies an understanding of human behavior. Designing experiences that align with how people naturally think, feel and act helps us connect with them on deeper levels. Research shows that even small tweaks to how information is presented can have a big impact on the effectiveness of communication. By applying principles of behavioural psychology, we create brand interactions that resonate and invite people to engage.

According to research by WestRock, ‘81% of consumers have tried something new because the packaging caught their eye’. And the impact of it goes far beyond the aesthetics. We approach packaging design with a deep understanding of how the visual cues (color, typography, and imagery) harmonized with other sensory elements (texture, weight, material) and functional solutions can turn a packaging into a powerful touchpoint for brand storytelling and experience.