Strategy

No action without insight. In order to steer your brand’s course in an informed way, we offer diagnostics and strategic consultancy that are both methodic and hands-on. Multidisciplinary research helps us assess, refine and future-proof your brand with actionable recommendations. Whether you need a comprehensive brand audit, future forecasting, or competitive analysis, our strategists ensure your brand stays relevant and ahead of the competition.

• Brand Audit

  Are your brand’s identity and communication aligned with its strategy and ambition? What actions are necessary for the brand in the near future to make sure it stays relevant?

  In this compact brand audit exercise, we diagnose your brand and advise on the possible next steps.

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• Forecasting

  Are you prepared for the future shifts in your market and industry? What trends and uncertainties should you anticipate to stay ahead?

  This focused forecasting exercise is all about analyzing emerging patterns and providing strategic insights to help you navigate what’s next.

• Competitive analysis

  Do you have a clear picture of where you stand in the market? How does your brand compare to competitors and where can you gain an edge?

  With a competitive analysis, we assess your competitive landscape and identify opportunities to strengthen your position.

A strong brand starts with a clear strategy. We help you define, structure and position your brand for long-term success by pinpointing the right market positioning, refining brand architecture and portfolio architecture, and crafting a strategic foundation in line with business goals and audience needs.

• Brand Positioning

  Positioning is the step of making deliberate choices for the brand, based on research and workshops input. The outcome: a crystal clear idea we want to convey through the brand, defining its position in the market and minds and hearts of the audiences.

• Brand Architecture

  Brand architecture is the way your brand and product portfolio is structured. Has it been created in a thought-through manner? Or has it grown organically? Does it need a future plan to meet the business ambition? We solve this puzzle based on research, workshops and further analysis.

• Portfolio Architecture

  How well-structured is your portfolio of brands, products and services? Is it clear to your clients what you offer or is there room for improvement?

  Based on research, workshops and strategic analysis, we shape a cohesive portfolio architecture that helps your business grow in an organised way, ready for any expansion scenario.

• Brand core and story

  Your brand core is a set of guiding principles that define the brand’s role and ambition through vision, purpose, and values. With brand personality, we pinpoint the basis for the brand’s story and behaviour, so that it can connect with its audiences in a relatable, authentic way.

Great brands attract great people. We help you position your business as a top employer: one that engages and keeps the right talent. Taking a broad employee journey perspective from candidate to alumnus, we craft an employer brand that makes your team proud to be part of it.

To ensure that every word, visual and channel work together for maximum impact, we craft communication strategies and plans that align with your brand’s goals and respond to your audiences’ needs and characteristics. This is how the brand becomes alive.

Your brand’s online presence should primarily engage and drive results, which is why we create digital strategies that make sure it uses the most suitable tools and channels to show up in the right places with the right message. With a dedicated in-house team of developers, we help you take your platforms to the next level, carefully mapping the journeys, crafting seamless UX and UI solutions to eventually build websites and apps that exceed expectations.

Consistency is key to building brand equity. We support your teams with tailored training that explains the logic of rebranding, the new brand system and its principles. Thanks to clear guidelines and engaging workshops, we give your employees all necessary tools to activate and live the brand with confidence.