Manutti — Outdoor luxury. Enjoying a premium outdoor furniture brand at any given moment of the day.
Outdoor furniture is not only used in the middle of the day, we use it at any time of the day. From sunrise to sunset.
An inviting story that would once again enable the brand to claim a role in people’s lives. It was brought back to life, in a context recognisable to potential customers.
Manutti knew very well what it was and what it stood for, but had the strong sense that its existing and potential customers had a different take on these things. In other words, the brand did not reflect Manutti’s true identity. Customers no longer felt close to it.
After extensive research, and above all a detailed analysis of competitors who had copied all the good things Manutti had done over the years, we set about restoring that connection with so many potential customers. There was only one possible way of doing this: by reinventing the brand and going back to basics.
Brand concept.
Outdoor furniture is not only used in the middle of the day, we use it at any time of the day. From sunrise to sunset.
We bring Manutti back to life in a recognizable context of potential customers. Everything started with a new story. The Manutti Moments were created to make it clear that Manutti really is part of everyday life – a setting where life happens, not a work of art that just looks beautiful.
