Komrads — Circling back to basics with Komrads' imagery.
The round and convex logo, an emblematic element of the shoes, served as a basis for the visual concept. The animations and photography are all embedded in the idea of circularity, giving the visual a young, dynamic feeling, and supporting the brand story.
We designed a high-end yet playful 3D staging for the product shots which presents the shoes as silhouettes, putting shapes, details and textures in the spotlight. This entire concept was then translated into photographic imagery as well.
