Talalay Global — How to create mesmerising technical visuals for a leading manufacturer in latex for the sleeping industry.
The Talalay production process is unique within the industry and therefore worth illustrating appropriately. Rather than a traditional explainer video or stills, we opted for eight 3D visualizations that give off a more abstract, aesthetic feeling. Looped animations intrigue the viewer and reflect the exceptional touch, buoyancy and air permeability of the products.
The imagery feels surreal yet authentic thanks to the use of 3D simulation which enables the creation of realistic natural effects, such as the flow of liquids and the movement of the water drops. Stripped down and minimalistic, the art feels both dreamy and perfectly engineered, just like the material itself.
