Creative Intelligence 
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Filou & Friends — A store concept so distinct and versatile that it adapts like a chameleon.

FIVEAM FILOU hires 1
FIVEAM FILOU hires 23
FIVEAM FILOU hires 13
FIVEAM FILOU web 26
FIVEAM FILK HR 29
FIVEAM FILK HR 13
FIVEAM FILK LR 2
FIVEAM FILK LR 25
FIVEAM FILK LR 11
FIVEAM FILK LR 16
FIVEAM FILK LR 28
FIVEAM FILK LR 18

A store concept so distinct and versatile that it adapts like a chameleon, perfectly blending in wherever it goes. At its core, it focuses on simplicity, making the shopping journey intuitive, accessible, and delightful.

A fusion of childhood dreams and grown-up aspirations, all elegantly hanging on the rails of possibility.

It's truly a remarkable retail wonderland with a unique identity that captivates everyone, just like a child being enchanted and fascinated.

This project was awarded : Bronze A’Design Award (IT) // Longlist Dezeen Awards (GB) // DNA Awards Retail (FR) // Commerce Design Awards (BE)

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