Valquère — Statement made. A lab-grown diamond brand with an attitude you want to wear.
As the perfect fusion of science and art, the lab-grown jewelry used are a testament to the extraordinary beauty that can be achieved when innovation meets craftsmanship. A refreshingly bold contrast.
Eternal symbols of luxury—diamonds—have entered a new era. Today, these precious gems can be grown in lab conditions, bringing a whole new dimension to their story.
The Smart Luxury Group is an important player in the jewellery industry. With their new offering of lab-grown diamonds came the need for a brand that would tell this fascinating story in a way that resonates with people with a challenger mindset, just like the high-end lab-grown diamonds they would choose.
As the definition of luxury is shifting among the new generations of buyers, the new brand was a perfect opportunity to embody this mindset: bridging tradition and the unconventional, as well as enjoying quality without compromising on sustainability and ethical aspects. Choosing lab-grown is the smart choice, where aspiration meets uniqueness, and status is about ‘clever’, not ‘more’. Choosing lab-grown is therefore a statement made with pride and trendsetting attitude.
Visual identity
Enter Valquère, a trailblazing brand that unites those who dare to be different and show it to the world. The name is a neologism composed of three words: Valeur, Qualité and Sincère, which encompass the pillars of the brand story. It is supported by the baseline “statement made”, where two dimensions come together: that of innovative craftsmanship and that of personal expression, powerfulness, and charisma.
The Valquère pieces are nothing short of extraordinary. They are made to be shown, turn heads, and help their owners shine. These unique statement pieces deserve a brand universe that enhances them without overshadowing them. We created a system that is bold yet simple: a combination of a polished wordmark and a minimal colour palette led by the bright red hue, selected to drive the brand’s long-term recognisability.
From lifestyle to product shots, Valquère’s brand imagery radiates a very clear attitude: that of confidence and empowerment. For a statement made, across touchpoints.
