Fiqa — The anywhere textile. Shaping a completely new category of innovative fabrics.
Welcome to the new
generation of textiles.
If you thought innovation in the textile industry had run its course, then think again! Because this completely new category of fabrics designed to do anything has now entered the market. Our job? To create a name and strong identity projecting the innovativeness of what is proving to be one of the most versatile new textiles ever.
Love Home Fabrics asked us to develop a brand for them centred around an innovative new category of textiles. These fabrics follow many years of R&D and – importantly – they can be used both indoors and outdoors. For example, they can work as a sofa, bed, chair, or a cushion, lamp, or even on a boat. In other words, they work anywhere you can possibly imagine.
Naming
Fabrics. Innovation. Quality. Anywhere.
These four core words gave us the name. ‘Fiqa’ feels powerful and elegant, clearly conveying the dynamic and innovative character of the brand.
To match the unique product, Fiqa's brand identity needed to be strong, durable, and more than capable of withstanding all kinds of harsh conditions in the market.
So it was down to our versatile team of strategists & designers to build a solid brand core. Ready to make a lasting impression and resistant to taking a spill or a splash.
Visual identity
Clearly, the imagery is the true hero of this brand and subtle graphical elements and a colour palette were added to the mix to emphasize the technological character of the brand.
Typography
The primary typography is a condensed italic font that matches the Fiqa word mark.
A clear sense of movement present in primary typography matches the Fiqa wordmark and emphasises the dynamic character of the brand. The secondary monospaced font gives the brand applications a more technical and sophisticated feel.
Coordinates
To accentuate the 'anywhere' aspect, we used the various coordinates. This conveys how the product can travel to any corner of the globe.
So that everything would appear in the right place, we created a smart layout system.
Based on a smart grid, the system adjusts to each distinct application. Added to this, high-end imagery, typography, and graphic elements were organized to fit together seamlessly.
System
The textile industry is constantly moving and Fiqa has caused a seismic shift.
While its innovative new products are designed to do everything, the brand has been carefully designed to make a long-lasting impression. One versatile fabric for every scenario and one remarkable brand ready to shape the future.
To illustrate Fiqa’s versatility, we divided the brand imagery into three main categories: ‘Technology’, ‘Products’, and ‘Anywhere’. This required a nicely balanced mix of high-end 3D visuals and well-crafted video shots showing the fabrics and applications in their best light.
