Creative Intelligence 
the fusion of deep understanding & boundless imagination
that transforms brands and businesses.

Boddy — Your personal body care assistant.  The challenge of creating a superhuman brand.

Boddy Elementen
Boddy 3000x1800 i Phones 02
Boddy 3000x1800 Overview Bewerkt
Boddy 3000x1800 Orb Person 2
Boddy 3000x1800 Orb Hand
BODDY multiple packages
Boddy 3000x1800 i Phones 03
Boddy 3000x1800 Run
Boddy 3000x1800 Visuals
Boddy 3000x1800 Sunscreen
Boddy 3000x1800 Device
Boddy 1800x2160 Watch
Boddy 1800x2160 Packaging Protein
Boddy 1800x2160 Meditation
Boddy 221006 7 1 00002
Boddy 3000x1800 Orb Person
  • Forecasting
  • Brand Positioning
  • Brand Architecture
  • Portfolio Architecture
  • Brand Core & Story
  • Communication Strategy
  • Digital Strategy
  • Brand Governance & Training
  • Brand Concepts
  • Visual Identity
  • Graphic System
  • Motion
  • 3D
  • Verbal Identity
  • Packaging Design
  • Photography
  • Brand Photography
  • Motion Graphics
  • 3D Motion Design

Taking care of your body is never just one thing.
It is what you eat, how much you move, your skincare, but also your thoughts. If you take care of your body in many ways that are different yet connected to each other, why would you have to pick dozens of products and services that will cater to one, holistic need?

This brand of the future reflects the dynamic where consumer needs and radical user centricity become the drivers of product design, rather than positioning and segmentation.

The moment we put the consumer and their individual needs at the centre, we can imagine new possibilities: one brand for different body care needs. Designed to listen, take into account individual rhythm, habits, even the weather. Giving the user a real-time advice on building an optimal body care routine, connected to a wide offering of products: snacks, skincare, workout accessories, supplements and more.

Connection, personalisation and synergy are the central brand values that guided this design process. The naming concept, a combination of ‘body’ and ‘buddy’, envelops them perfectly.

As the user stands central in the entire experience, the brand cannot be too outspoken, leaving room for personalisation and fluidity. An important direction was to give it a non-binary, inclusive feeling that celebrates body care without falling into gender stereotypes. It adjusts to the universe of its user, always within clearly delineated design criteria.

Boddy is a brand and a character at the same time. In order to avoid creating a gimmicky, mascot-like persona, we opted for an abstract representation of Boddy. An intelligent sphere evokes a friendly feeling of connection, highlighting its AI nature rather than trying to hide it.

Are you ready to discuss the future of your brand,
Space, digital product or service?

Explore

Other cases