November Five — Made to move. Elevating the identity for customer experience experts.
November Five is a team of Customer Experience visionaries that designs and develops digital solutions with a memorable edge. After reaching new levels of business maturity, these bold early movers asked us for a brand update that blends two dimensions: readiness for the next big things with a nod to their rock’n’roll roots.
We approached the strategic process in a radically collaborative manner: with discussions and workshops on trends and forecasts, positioning, and storytelling. The result was a clear roadmap that connected the existing business vision with brand strategy that fully supported it. With a single-minded promise—experiences beyond expectations—shining through in products, client relations and brand communication.
Made to move is a sharp baseline that encompasses the strategic direction, brand personality and the team spirit of November Five where the emotion of amazement stands central. Because when something moves you, you will remember it.
We worked on reflecting the ideas of movement, connection and user-first approach in the brand system. The outcome is a dynamic, thoroughly digital branding and with a hint of grunge. Never quite finished or closed, always on the move. The visual mechanism of ‘revolving’, used in a variety of ways, refers to customer centricity and the process of continuous improvement of customer experience.
November Five has its unique attitude. The goal wasn’t to define it, but to help it come to life with the right tools—starting with words and the right associations. Then, we moved on to formulating behavioural principles that connect the brand to the company culture.
