SaveMe — What's your message? Protest brand as a canvas for a community.
SaveMe becomes a catalyst for positive change for them. A brand as a canvas for their concerns and opinions. A protest brand. The water can offers a sustainable alternative to PET bottles and at the same time is a canvas for expressing one’s own creative messages in true protest sign style.
The photography and videography show the target group and the seriousness with which they support their cause.
Develop a new D2C water brand. An underdog that stands out in the market and appeals to a digital-savvy, critical and aware target audience.
Disruptive water brands are a clear trend globally. To make SaveMe a brand that adds something to this market, we chose the idea of community branding. We went looking for the definition of a community or tribe that feels addressed by this offering and developed the brand for them. You can take that quite literally, because SaveMe is a brand where you as a consumer actively shape the message and design yourself.
And what about the naming? SaveMe stands equally for Mother Earth and the focus on an individual. The message: we have only one body and only one Mother Earth, let's take care of both. Supported by verbal identity that is outspoken, bold, and fearless.
Water cans offer a sustainable alternative to PET bottles. The brand represents the generation tired with passive approach to environmental issues who is making themselves heard. For them, SaveMe is a catalyst for positive change and a canvas for their concerns and opinions. Like the verbal identity, the graphic identity is bold, striking and tough, echoing street art and manifestations.
As an integral component of the product, we developed an e-commerce platform and 3D design tool that allows you to give a water can a personal and creative message. The community can vote on the best design, so the webshop is always stocked with limited edition cans, based on this user-generated content.
Imagery is an important part of SaveMe's branding. The photo- and videography represent the community and boldness with which they stand behind their statement. Product imagery is focusing on the can as a creative canvas as well as on custom merchandise enabling anyone to wear the message of both anger and hope.
