Creative Intelligence 
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SaveMe — What's your message? Protest brand as a canvas for a community.

SAVEME Case 3500x2100 Can Overview 02
SAVEME Case 3500x2100 Cans Compositie
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SAVEME Case 3500x2100 Can Composition
SAVEME Case 3000x1800 Whats Your Message
SAVEME Case 3500x2100 Cans Compositie 02
SAVEME Case 3500x2100 Can Overview
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SAVEME Case 3500x2100 Website Mobile
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SAVEME Case 1800x2160 Blikken Water
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SAVEME Case 3000x1800 Dozen
  • Brand Audit
  • Competitive Analysis
  • Brand Positioning
  • Brand Architecture
  • Brand Core & Story
  • Communication Strategy
  • Digital Strategy
  • Brand Governance & Training
  • Brand Concepts
  • Visual Identity
  • Graphic System
  • Motion
  • 3D
  • Verbal Identity
  • Sonic Identity
  • Objects
  • Naming
  • Brand Guide
  • Behavioural Design
  • Packaging Design
  • Photography
  • Product Photography
  • Brand Photography
  • Lifestyle Photography
  • Event Photography
  • Brand Films
  • Corporate Videos
  • Social Media Videos

Develop a new D2C water brand. An underdog that stands out in the market and appeals to a digital-savvy, critical and aware target audience.

Disruptive water brands are a clear trend globally. To make SaveMe a brand that adds something to this market, we chose the idea of community branding. We went looking for the definition of a community or tribe that feels addressed by this offering and developed the brand for them. You can take that quite literally, because SaveMe is a brand where you as a consumer actively shape the message and design yourself.

And what about the naming? SaveMe stands equally for Mother Earth and the focus on an individual. The message: we have only one body and only one Mother Earth, let's take care of both. Supported by verbal identity that is outspoken, bold, and fearless.

Water cans offer a sustainable alternative to PET bottles. The brand represents the generation tired with passive approach to environmental issues who is making themselves heard. For them, SaveMe is a catalyst for positive change and a canvas for their concerns and opinions. Like the verbal identity, the graphic identity is bold, striking and tough, echoing street art and manifestations.

As an integral component of the product, we developed an e-commerce platform and 3D design tool that allows you to give a water can a personal and creative message. The community can vote on the best design, so the webshop is always stocked with limited edition cans, based on this user-generated content.

Imagery is an important part of SaveMe's branding. The photo- and videography represent the community and boldness with which they stand behind their statement. Product imagery is focusing on the can as a creative canvas as well as on custom merchandise enabling anyone to wear the message of both anger and hope.

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