CD&V — A new era for a trusted name in politics. Turning classic roots into a confident new voice.
The new identity of cd&v is confident, warm, and optimistic.
The story has been refined. The new branding feels fresh, yet familiar. The CD&V brand is once again among the people, ready for its future.
The cd&v brand is facing turbulent times. A deep brand renewal is essential to remain relevant. A clear story, a new style, a contemporary feeling. No gray compromise, but a solid & contemporary brand full of color.
Going back to its roots. Going back to being among the people. We decided to reposition the brand back to where it all started for cd&v all those years ago. This meant both content-wise and visually. Featuring an unambiguous baseline, offering viewpoints in clear language, a sympathetic logo, and a brand experience that would enable ordinary people to connect to cd&v.
In the logo, the capital letters were replaced with sympathetic but clear lower-case letters. The powerful cd&v orange is now joined by five diverse and energetic secondary colors. And the ampersand? Well, we used it to emphasise how cd&v wants to do things: together.
The new branding returns to cd&v's roots but in a contemporary way. The brand feels more accessible, more human, and invigorated.
We didn’t choose casted models but instead opted for real people. From different cultures. Either posing confidently or captured going about their daily lives. They are the basis for an authentic, optimistic, and decisive visual style that feels familiar and warm.
We also helped cd&v lay solid foundations for their online presence. The colorful, dynamic landing page takes people step-by-step into cd&v's new story. Enriched by the brand movie and manifesto that provides context, while three themes highlight the party's substantive focus.
