The Hub — A creative playground for interior architects & design enthusiasts. Turning a collective of 33 brands into one curated, creative destination that sparks discovery.
Design is not just about looking at materials; it’s about feeling them, experiencing them, and using them to shape something new. The Hub is where that happens.
Helping architects and designers to discover, feel and experience materials.
The challenge for The Hub was creating a brand identity that effectively conveyed its creative and experiential nature, while showcasing the collaboration between 33 trend-setting brands. The Hub wanted to stand out as a dynamic meeting place that fosters inspiration and creativity, but their existing branding didn’t fully reflect their innovative, hands-on approach. Additionally, the space itself lacked a clear concept that aligned with the brand’s mission to inspire and engage visitors.
To address these challenges, we developed a brand identity that blends creativity with professionalism. The focus was on creating a design that reflected the versatility of The Hub’s offerings—helping architects and designers to discover, feel, and experience materials. The spatial design was equally important, creating a stimulating environment that invites visitors to explore and experiment. The updated brand now integrates seamlessly into the space, with clean lines, open areas, and well-curated product displays. The Hub has transformed into a truly immersive creative playground where learning and experimentation go hand in hand.
