The Hub
— A creative playground for interior architects & design enthusiasts. Turning a collective of 33 brands into one curated, creative destination that sparks discovery.
Helping architects and designers to discover, feel and experience materials.
Design is not just about looking at materials; it’s about feeling them, experiencing them, and using them to shape something new. The Hub is where that happens.
The challenge for The Hub was creating a brand identity that effectively conveyed its creative and experiential nature, while showcasing the collaboration between 33 trend-setting brands. The Hub wanted to stand out as a dynamic meeting place that fosters inspiration and creativity, but their existing branding didn’t fully reflect their innovative, hands-on approach. Additionally, the space itself lacked a clear concept that aligned with the brand’s mission to inspire and engage visitors.
To address these challenges, we developed a brand identity that blends creativity with professionalism. The focus was on creating a design that reflected the versatility of The Hub’s offerings—helping architects and designers to discover, feel, and experience materials. The spatial design was equally important, creating a stimulating environment that invites visitors to explore and experiment. The updated brand now integrates seamlessly into the space, with clean lines, open areas, and well-curated product displays. The Hub has transformed into a truly immersive creative playground where learning and experimentation go hand in hand.
