Creative Intelligence 
the fusion of deep understanding & boundless imagination
that transforms brands and businesses.

John-Lee — Delicious fresh burgers & sushi. A full concept, branding, and interior for John-Lee. Blending American boldness with Japanese refinement in one unique dining experience.

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  • Brand Concepts
  • Visual Identity
  • Motion
  • Spatial Identity
  • Hospitality
  • Signage
  • Naming
  • Packaging Design
  • Interior Design
  • Social Media
  • Photography
  • Motion
  • GIFs & Loops

A mix of Japan and America—sushi and burgers—two cultures that are worlds apart. While Japanese culture is reserved and refined, American culture is bold and larger than life. Our mission was to merge these worlds into a single, cohesive brand concept and spatial experience.

John-Lee. A star and a circle. The conceptual combination of America and Japan. Throughout the brand and interior design, we sought to balance the 'larger-than-life' approach of the United States with the modesty of Japan. This fusion resulted in a high-end, contemporary aesthetic that meets the high standards and vision of the restaurant's founder. She combines 22 years of experience running a butcher shop with a deep passion for Japanese culture, cuisine, simplicity, and respect.

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