TVH — Keeps you going. Global brand guide optimisation for the world’s leading distributor of machine parts.
Everything in this brand is based on one clear concept:
TVH keeps you machinery going and growing.
A number of deliberate choices were made to optimise the graphic style. These include adopting a single colour for the logo going forward. The updated typeface complements the existing logo more effectively and supports multilingual use. The primary colour palette has been streamlined, and graphic shapes now play a more prominent role. Additionally, a new grid system has been introduced.
The tone for the basic verbal principle: confident and powerful language through staccato sentences with emphatic punctuation. Fast, lively, short, and concise.
Following an internal reorganisation, it became clear that the group needed a distinct and uniform brand identity for the parts division that, from that point on, would be communicated and conveyed as TVH.
Our holistic approach – which entails analysing, optimising, and describing every aspect of the brand identity – was essential for TVH. The end result is a powerful, streamlined brand identity and a comprehensive brand guide for all global communication.
The brand guidelines describe every aspect of the brand identity, from graphic style to tone of voice and from motion identity to visual style.
The TVH visual style is an expression of its personality. Professional and innovative, yet passionate and authentic. To ensure that the visuals are uniform across the board, we prepared clear guidelines for the brand’s image identity.
The TVH motion style is inspired by fast-moving machines and parts.
All elements in the graphic style have been put into motion with strong, streamlined animations and transitions that generate a sense of acceleration. We have opted for solid, functional movements and apply these to various brand experiences and motion templates.
Brand concept
Everything is based on one clear concept; TVH keeps the world going – literally. Need a spare part? We’ll keep you going. Need extra machines? We’ll keep you growing. The group of companies, thousands of employees, and millions of machines worldwide are continuously in motion. Dynamics, teamwork, innovation, and growth are deeply ingrained in the very DNA of TVH by nature.
Verbal identity
TVH speaks clearly and distinctly. The baseline ‘Let’s keep going.’ immediately sets the tone for the basic principle: confident and powerful language through staccato sentences with emphatic punctuation. Fast, lively, short, and concise. The tone of voice has a sense of urgency, as time is of the essence for TVH. Standing still is not an option.
For the TVH shops around the globe, we proposed a counter desk in the slanted main form as a recurring hero brand element. This can be supplemented with the logo, products, or motion on screens in line with the objective and location. The main red colour steals the show and is accompanied by materials that make playful reference to the machines and their industrial context, such as concrete and rubber.
