The multidisciplinary brand agency that combines strategic insights, creativity, and technology to shape brand experiences that resonate, inspire, and drive business impact.

A new type of agency.

After their strategic partnership with spatial design studio 5AM in 2022 and their merger with MAISTER Creative Service Unit and ELEVENS in 2024, SKINN now enters an exciting new phase in their growth journey. Moving forward, all agencies will operate under the SKINN name as a multidisciplinary brand agency that goes beyond traditional branding. With their combined expertise and experience, SKINN now offers an expanded range of services, stretching from brand strategy and creative concepts to designing immersive spaces and developing innovative digital solution

Five expert teams. One goal.

The newly structured agency is built on five expert teams, each contributing to a seamless, multi-sensory brand experience: strategy, branding, imagery, spatial design, and digital. Their common goal? To build brand experiences that resonate, inspire, and create tangible business impact. Whether it’s by crafting brand identities, designing experiential showrooms, or building advanced digital platforms that drive user engagement, the new SKINN offers brands a tailored approach within each of these five disciplines, or integrates them to maximize long-term business impact.

Fueled by Creative Intelligence.

At the heart of SKINN’s evolution is a guiding philosophy the agency defines as Creative Intelligence.

“We believe branding goes beyond aesthetics, and Creative Intelligence is the driving force behind that belief,” says Ruth Bossuyt, Chief Executive Officer at SKINN. “It’s the synergy between strategic insights, bold multidisciplinary creativity, and technology that enables us to guide brands and businesses towards their full potential.”

“It’s about skilfully using available tools like advanced research techniques, AI, or data analytics alongside imagination, creativity, and intuition to make the leap that’s necessary to create extraordinary works that resonate with people. It’s where artificial meets human intelligence,” adds Kurt De Vlieghere, Co-Owner and Chief Creative Officer at SKINN.

SKINN’s philosophy is built on three core principles: building solutions through deep strategic understanding, making bold creative leaps, and using technology to push boundaries. These principles drive the agency’s way of working and unite the entire team. More importantly, they ensure that each project is driven by insight, creativity, and innovation, strengthening the client’s brand position in the market over time and creating actual business impact.

Building brands that stand the test of time.

With this new approach, SKINN is setting a new industry standard for what a branding agency can be. The multidisciplinary agency is convinced that Creative Intelligence is the key to helping brands not just stand out, but thrive over time.

“A brand's true strength lies in building lasting connections with its audience and maintaining cultural relevance over time, which isn’t easy in today’s ever-changing world. We believe that with this mindset, we can guide brands through this ongoing evolution. And that we can help them adapt, create impact, and forge lasting connections with their audiences, both today and in the future,” concludes Bram Couvreur, Co-Owner and Chief Creative Officer at SKINN.

Guided by an experienced leadership team.

The leadership team at SKINN combines decades of expertise, ensuring the agency’s continued growth and success. Ruth Bossuyt, CEO, oversees daily operations, while Kurt De Vlieghere, Co-Owner and Chief Creative Officer, and Bram Couvreur, Co-Owner and Chief Creative Officer, ensure the agency's creative direction aligns with its strategic vision. Olivier Caluwier, founder of 5AM, continues to lead the spatial design team, while Tom Deleu and Mathijs Stichelbaut, founders of ELEVENS, will oversee the digital development team, further strengthening SKINN’s multidisciplinary approach. Together, this leadership team unites their expertise to guide SKINN’s evolution and drive long-term success for their clients.

About SKINN.

SKINN is a multidisciplinary brand agency driven by Creative Intelligence. By combining strategic insights, bold creativity, and technology, SKINN creates brand experiences that resonate, inspire, and drive long-term business impact. The agency’s multidisciplinary approach integrates strategy, branding, imagery, spatial design, and digital to craft brand experiences that not only stand out but also stand the test of time.

With offices in Antwerp, Roeselare, Bruges, and Amsterdam, SKINN is positioned to serve clients across local and international markets, offering the expertise needed to help brands evolve and succeed in an ever-changing world.

Media contact
Ruth Bossuyt
Chief Executive Officer
ruth@skinn.agency

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SKINN evolves into a multidisciplinary brand agency. — With a renewed vision called ‘Creative Intelligence’ guiding them, SKINN branding agency is shedding its skin and evolving into a new type of agency.