Belgiqa — Architectural wood products. Building a futuristic universe for a premium wood product brand. Discover how we nailed their story.

Belgiqa is not an average parquet producer. Next to the wide standard range, fast deliveries, and immediate availability, the company gladly welcomes bespoke projects that push boundaries. This eagerness to redefine limits with cutting-edge research and science-backed innovation makes them a truly unique player in their field. We made sure that the pioneering spirit shines through in their brand and spatial identity, breaking away from everything you would typically expect from wood.

Our brand concept focused on building a true love brand coming to life in immersive experiences, beyond-expectations packaging, inspirational and informative print materials, and storytelling-driven visits to the production site.

Since innovation is so important in Belgiqa’s story, we made sure to infuse the look and feel with a sense of futurism. The new branding radiates a forward-looking approach and technological excellence without feeling distant or artificial. A style unique in its kind, representing a leader shaping the flooring of the future.

Beyond the direct brand experience, we focused on fostering new levels of brand loyalty by building a community of proud retailers who passionately represent Belgiqa.

At Belgiqua’s production site in Ledegem, we have created an inspiring space where they showcase their collections and innovations. Every day, they welcome customers to discover the latest developments. Furthermore they introduce architects and designers to their latest innovations and offer them the opportunity to visit the production facility.