Lebon.IT — Welcome to your digital basecamp. Transforming IT experience for SMEs and local governments, offering tailored digital solutions and a secure, futureproof workspace.

Lebon.IT faced a challenge in reaching decision makers, particularly C-level executives, and motivating them to engage with their services. Their current brand identity and look didn’t reflect their quality of service or their unique selling points (USPs). Despite having extensive expertise, Lebon.IT struggled to convey their message in a modern, professional manner. The existing branding didn’t align with the dynamic and youthful nature of the company, and the lack of a compelling visual identity made it difficult for them to resonate with their target audience.

To address these challenges, we reimagined Lebon.IT’s branding with a fresh, modern approach that would resonate with both decision-makers and potential employees. The new visual identity focuses on clarity, professionalism, and an approachable yet authoritative tone that reflects the company’s ability to offer reliable and futureproof IT solutions.

The concept of a “basecamp” was central to this transformation, reinforcing the idea that Lebon.IT provides a solid foundation for businesses to grow without worrying about their IT infrastructure. The brand was updated with a no-nonsense, fresh style that emphasizes ease of use and security—core values that Lebon.IT delivers to its clients. The new identity makes it clear that Lebon.IT is more than just a service provider; they are partners in business growth.

We created a visual language that speaks to business owners, emphasizing how Lebon.IT can take the IT burden off their shoulders, allowing them to focus on what matters most: growing their business. The branding and design communicate that Lebon.IT is a forward-thinking, innovative partner that makes IT as seamless as possible.