Wünder — Fresh, inspiring and Belgian. Making outdoor furniture Wünderful.
We believe that fresh, Belgian design, crafted locally with high-end materials, will put a proud and happy smile on your face.
In a overflooded outdoor furniture design market, Wünder sought to distinguish itself by emphasizing its commitment to local craftsmanship, sustainability, and timeless elegance. The challenge was to create an identity that not only highlights these values, but also resonates with consumers seeking authenticity and durable outdoor designs.
We developed a versatile visual identity centered around a minimalist yet distinctive logo that reflects Wünder's philosophy: simplicity is beautiful. High-quality imagery, featuring the products in unexpected yet natural outdoor settings, emphasized the brand’s uniqueness as an outdoor label. The commitment to local production and responsible practices was brought to life through storytelling, connecting consumers with the artisans behind each piece. This cohesive approach resonated with those who value quality, ethical production, and authentic Belgian craftsmanship.
