Frydate — Not your average frietkot. What happens when you stir in a branding agency with Belgian frymanship?
How do you turn a humble friterie into a trendsetting, fresh-faced hospitality concept?
With a homemade menu of burgers and snacks, the ambition was clear: redefine the friterie experience—fresh, welcoming, and accessible to all.
Brand concept
Frydate® sinks its teeth into a brand personality with crispy content and quirky language. The brand not just conveys the know-how of what frying should be all about, what’s on offer is also genuinely fresh and really surprising.
Brand identity
The catchy name and ditto branding concept are an unmistakable nod to the clever brand strategy. And, let’s be honest, both the approach and context lend themselves perfectly well to tasteful visual and verbal creations. The result? A copious tray of instantly recognizable classics and some new tongue-in-cheek creations.
Brand experience and activation
We had a clear order list with touchpoints to begin with: from menu screens, digital order screens, social media content, to the extensive development of all visual material. All of these elements to support our final brand activation plan.
We translated the essence of the revered Belgian fries tradition into a tasteful artistic concept. In a nutshell, we embraced the past by injecting that iconic ‘friterie’ atmosphere with a contemporary flavour. Design choices that look just as fresh and surprising as the Frydate offering. Experience is key, which is why the flow of the establishment came under close scrutiny. Indeed, every little nook and cranny has been cleverly laid out: order quickly, share a carefree experience, enjoy your meal inside and / or on the go. One thing’s for certain at Frydate: togetherness is a friedfully fun feeling.
Our digital team crafted a seamless website for Frydate, blending thoughtful design with an intuitive user flow. Built to do more than showcase the brand, the site connects directly to an online ordering platform to serve hungry customers while also showcasing Frydate’s passion for fresh food, craftsmanship, and their ambition to reinvent the friterie.
We defined a playful and vibrant imagery and motion style that captures the brand’s fresh, feel-good vibe. From product close-ups to lifestyle shots that tells a part of the Frydate story and to support a wide range of content, whether it’s for the website, social media, or campaign assets. The result? A consistent and crave-worthy look that brings the friterie experience to life.
